Khalifa Investment Group Establishes Impact Athlete Group as Dedicated Athlete Investment Arm

The Khalifa Investment Group (KIG) has formally announced the establishment of its new division, the Impact Athlete Group (IAG) — a specialized investment platform designed to empower professional athletes and their management teams to participate directly in verified, high-performance business ventures. The move reflects Khalifa Investment Group’s long-term vision to merge entrepreneurial precision with the mindset of athletic excellence, building a bridge between performance and capital.

Transforming Athletes into Long-Term Shareholders

Professional athletes generate immense economic and cultural value throughout their careers, yet many struggle to translate short-term income into lasting wealth. Impact Athlete Group aims to change that by turning athletes from brand ambassadors into genuine shareholders.

IAG provides athletes and managers with structured access to companies that are already validated, revenue-generating, and operated under the governance of Khalifa Investment Group.Through co-investment models and SPV-based participation, athletes gain ownership in real, operating businesses — not speculative startups or sponsorship campaigns.

“Athletes dedicate their lives to performance. Our mission is to give them the structure to turn that discipline into ownership,”

said Basel Khalifa, Founder & Managing Partner of the Khalifa Investment Group.

“Impact Athlete Group is where sport meets strategy — where the same focus that wins on the field creates lasting equity off it.”

A New Investment Class: Performance Meets Capital

The new arm will focus on sectors that naturally align with the athlete mindset — performance, health, and technology. Areas of focus include premium nutrition brands, recovery systems, and consumer technology ventures that reflect the culture of performance and longevity. Each opportunity is vetted through KIG’s in-house investment process, ensuring financial transparency, legal security, and operational control.

For management agencies, the platform offers a unique way to extend their client services beyond career management into strategic wealth creation.For investors, it opens a new asset class — athlete-backed ventures combining brand credibility, cultural relevance, and institutional governance.

Strategic Foundation and Governance

The Impact Athlete Group operates under the full legal and structural framework of Khalifa Investment Group, guided by the firm’s advisory board, including Robert Ehlert and Martin Kräter. All investments are supported by rigorous due diligence, quarterly reporting, and compliance oversight through KIG’s legal partner MCICLT. This governance model ensures that athletes, managers, and investors participate in the same environment of accountability and transparency that defines KIG’s broader portfolio.

Building Legacy Beyond Performance

The establishment of Impact Athlete Group marks a defining step in the evolution of Khalifa Investment Group — expanding from a private investment house into a multi-disciplinary ecosystem where entrepreneurship, capital, and human performance intersect.

By combining athletic discipline with financial structure, IAG enables a new generation of investors to turn passion into permanence and success into legacy.

“We don’t build sponsorships. We build shareholders,”

said Basel Khalifa.

 “And with Impact Athlete Group, we are shaping the future of athlete wealth.”